The power of the connected consumer, digital influence and ubiquitous distribution are among the factors requiring that movie studios increasingly focus on delivering audience intelligence capabilities to enable the media enterprise business teams.
Consumer products companies (CPs) have been making good use of data for decades. The ubiquitous UPC code certainly contributes to this by providing CPs with warehouses of information that helps them keep operations moving and margins slim while they remain competitive. The information from analysis
After a successful promotion, a consumer products company minimizes OOS and maximizes sales
In April, I introduced a video demonstration called Optimizing Consumer Product Promotions Effectiveness with Analytics. In this demo we met Mary, the marketing brand manager for DuraBar, a nutritional bar
For consumer products manufacturers, big data analytics is fueling improved business outcomes by applying new analytics capabilities on a vast amount of data. This demonstration illustrates the value of Big Data capabilities to improve sales performance insight and collaboration with retail
Consumer products companies traditionally have had a wealth of information at their disposal from gathering large volumes of data about the manufacturing, logistics, and the sale and promotion of their products. Today's digitized shopping experience has put consumers in the catbird seat with up-to-
For consumer products (CP) manufacturers big data analytics are fueling improved business outcomes by applying new analytics capabilities on more data than ever before. This demonstration illustrates the value of big data for marketing performance visibility critical to gauge the success of a new