For the new energy consumer, 'green' has a double meaning. In one respect, the term refers to the preference for using renewable energy sources and protecting the environment. The other definition pertains to money.
The advantages of wind power, advancements in turbine technologies, declining renewable energy costs and the corporate sector's newfound interest in this power source will provide the impetus to push wind energy into all 50 states by 2050, when wind could power as many as 100 million homes,
Customer relationship management data will offer a way for utilities to redefine their relationships with customers. Traditionally, the utilities sector has been somewhat shielded from economic struggles, but in 2015, customers have options like solar panels that are getting cheaper by the year and
Several energy and utilities challenges are set to impact the industry, with a number of macro changes altering the way companies are doing business and making technological investments. The following energy and utilities challenges are all expected to have a significant impact on the industry over
User-generated data can be rich with insights on consumer perception, priorities and response. This is often an untapped or underutilized source for organizations in any industry, despite having big implications for customer experience management. For utility companies in particular, user-generated
Many utilities have been exploring analytics strategies for years, but quite a few still approach analytics just as they did 15 years ago. It is high time that utilities approach coordinated enterprise-wide analytics as a “must-implement.”
No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.
Weather can be a critical factor in everything from retail sales to hedge funds to your utility bill; indeed, weather plays a very big part in our economy. And nowhere is weather more important than in the area of emergency management.
Energy analytics will prove invaluable for utilities in the next decade. Providers often implement change at a slow pace, but new information and analytics are enabling industry development and the redistribution of operational resources. Utilities and energy market leaders need detailed
Borrego Springs is California's only Dark Sky Community, a light pollution-free haven for astronomers and stargazers surrounded by the Anza-Borrego Desert State Park. Because of its extremely rural location, sometimes "dark sky" takes on another meaning; the area is prone to extensive power outages
InterGen wanted to analyze large amounts of data in lots of different ways. They went from data analytics via spreadsheet to IBM Cognos TM1 for all of their budgeting and forecasting. Now, Intergen is able to make decisions faster with more effectiveness using IBM Analytics solutions.
With momentum suddenly shifting, consumers might be considering solar for the first time. Here are a few points you can use in your outreach and marketing materials to help customers understand this new technology and how it can benefit their wallets, homes and community.
When the leadership at a utility moves toward data-driven decision-making for their organization, they are effectively changing the culture of that company. Utility management services move from simply collecting operational and billing data to using that information for strategic purposes,
Today we hear from seven companies, all of which consistently tell us that analytics and Internet of Things solutions from IBM are not only providing them with insights, but also offering them the ability to predict things in their maintenance plans that can help them avoid downtime.
For years, utility executives have relied on old data to predict peak energy hours. The days of looking in the rear-view mirror are gone as data becomes available in real time. Instead, cutting-edge utilities are analyzing reams of new data to predict when consumers will use more energy. As a