Clients are achieving competitive advantage through leveraging big data and analytics to drive growth and profitability across their organization. Neil Isford, NA VP of Smarter Solutions, highlights focus areas and key critical success factors for organizations to address when adopting a big data
Customers demand control of when, where and how they interact with brands—not just on websites, but across all channels. Understanding and managing customer preferences requires listening, really listening, to customer opt-ins and opt-outs, monitoring their behavior and knowing the type of
Industry analysts project that 30% of companies will “monetize their data” by 2016. But what does this mean? Many organizations are trying to figure out how to turn their data into a gold mine. The reality is each business is unique and data monetization projects should be customized to focus on a
I recently attended the Gartner Master Data Management conference in Europe. Andrew White, a senior Gartner analyst, shared a statistic during the opening keynote presentation that stuck with me—the statistic is this:
"Roughly 1 in 3 organizations will suffer an information crisis in the next 2
IBM’s Technical Consultancy Group led this academic colloquium last week on big data and analytics to collaborate with UK academics on research, teaching and technology. This was a high impact gathering of top-tier academic and industrial expertise discussing social, media and human-computer
Gregory Piatetsky, our Big Data & Analytics Hero this week, is an analytics and data mining expert and editor for KDnuggets.
Read more about Gregory's big data realistic optimism in today's Big Data & Analytics Heroes post.
Seeing is believing. In this short demonstration, you will see the innovations announced in the prior session in action. You will see integration and governance applied to one of the most popular big data use cases: an extended 360 degree view of the customer.
This infographic highlights key findings from the 2014 report titled “Pushing the frontiers: CFO insights from the global C-Suite study,” which draws input from nearly 4,200 of C-suite executives representing more than 20 industries. Learn more about the insights behind the study in this podcast.
Much of the disconnect between employees and customers stems from the inability to access and quickly weave customer data into accurate customer insight. How can organizations keep pace with customers while equipping and empowering employees? And what can businesses do to reduce the time employees
Last Wednesday, February 26, the Big Data & Analytics Hub, which is where you're reading this post right now, and Business Analytics software at IBM ran a Twitter chat entitled, “Innovations in Analytics" with special guest, Seth Grimes (@sethgrimes). Seth is a leading industry analyst covering
The era of big data is the era of messy data. This is the big data paradox: larger volumes and variety of new sources are inherently complex, and that complexity can actually lower confidence. Organizations have created an entire role to raise confidence in big data: the chief data officer.
Big data and analytics today greatly helps any industry in leveraging the power of realizing greater insights from the constant and overflowing influx of data, be that data-at-rest or data-in-motion. This data, although complexly unstructured and in abundant, when subjected to the right Analytics