Marketers of the past relied on intuition to determine if creative campaigns were working, and focus groups to understand how customers engaged with their brand. The exponential growth of channels on which the customer can interact with brands has meant not only the downfall of the linear customer
Human resources has always been about people: attracting people, finding the right people for the right role, supporting and developing the people you do choose to hire. Historically, that process has relied heavily on human intuition. Now, like other industries, HR is being transformed by the
With the help of IBM and The Weather Company, insurers are giving their customers a safe port in the storm. Learn more about how you can use weather data analytics to show your policyholders that you mean business about the weather and its impact on lives and property.
In this episode of the Finance in Focus podcast, find out how you can avoid churn by building trust with your policyholders as IBM insurance experts Kim Minor, Kathy Hutson and Brian Banigan discuss how analytics and cognitive solutions from IBM can help you know your customers and gain their
Companies everywhere are refocusing on the consumer, trying to become better acquainted with their customers in hopes of offering personalized offers and service that will keep consumers loyal and enthusiastic. Dealing with customers on an individual basis isn’t impossible for an organization that
Like well-coordinated teams in the NBA, today’s insurers need a comprehensive set of analytics tools to shut down fraudsters who perpetrate costly, insidious claims fraud. Discover how to assemble your own dream team of analytics and forensic tools to help your insurance organization emerge
No one can predict the future for certain, but generating a data forecast could be the next best thing. Register for IBM InterConnect 2016 to discover how IBM and the Internet of Things are changing the way that insurers do business.
Every fraudster leaves behind a trail, but not every business is equipped to identify the telltale signs of fraud in its data. Find out how creating a culture of analytics can help your company differentiate itself from the competition by cutting down on losses incurred by fraud.
Tony Boobier and Hugh Wallis discuss the impact of Solvency II regulations on the insurance industry in Europe. As of 2016, Solvency II requires mandatory risk reporting, but many European insurers face significant challenges handling the massive amounts of data they must submit to be in compliance
Driving is a risky form of transportation, as some 6.8 million car accidents happen every year, according to the National Highway Traffic Safety Administration. Technology that gives drivers automatic traffic updates could reduce that risk significantly.
Data engineers have much to learn from water management professionals, who have mastered the art of keeping filtered water on tap—ready at a moment’s notice. As information volumes begin to deluge data repositories and outpace traditional approaches, data professionals must use every tool at their
Are you feeling the pain of the 2016 Solvency II mandatory risk reporting requirement? Many European insurers are struggling to meet the financial reporting and Extensible Business Reporting Language (XBRL) reporting requirements of the new Solvency II mandate. And they can find relief from IBM