In my last post, we explored how audience data sources from inside and outside of the media organization can be “unified and utilized” for game-changing applications such as demand forecasting for Opening Weekend Box Office (OWBO) using big data analytics.
Our results showed that IBM achieved high
When IBM became Roland-Garros's technology partner in 1985, the future looked exciting. Amazingly, the past 28 years have delivered more innovations and more advanced technologies than we could have imagined
The power of the connected consumer, digital influence and ubiquitous distribution are among the factors requiring that movie studios increasingly focus on delivering audience intelligence capabilities to enable the media enterprise business teams.
The potential to leverage big data is unlimited. Each industry has its own unique challenges that can benefit from using big data for new insights and improved decision-making. This White Paper offers an in-depth discussion on how you can use big data analytics to enhance experience while
One of my primal memories as a very young child was seeing the original of “The Blob” (the movie starring a young Steve McQueen) in the theater with my parents. IMDB describes its plot succinctly: “an alien lifeform consumes everything in its path as it grows and grows.” It totally freaked me out.
Media and entertainment companies are in the midst of a fundamental shift in audience engagement.
Traditionally, the best way to reach key audiences was to broadcast to millions of people. But in the age of streaming content, social media and mobile devices, audiences are now looking for a more
Media and entertainment companies are in the midst of a fundamental shift in audience engagement. Traditionally, the best way to reach key audiences was to broadcast to millions of people. But in the age of streaming content, social media, and mobile devices, audiences are now looking for a more
CMOs are enhancing their abilities to contribute not only to the marketing of new products, but also in their development, design, sale and support. These are all data-centric functions that are working together, today to drive business success.
In today’s world of the connected customer, most business-to-business organizations have advanced contact centers. The goal is to ensure that they are ready to handle any inquiry, concern or opportunity to acquire, grow and retain customers. They also understand that with every client-facing
With access to vast and various data sources, media companies are striving to build closer relationships with their customers at a level where they can finally understand them as individuals. New big data and predictive analytics capabilities allow them to analyze customer and behavioral data –
One of the key best practices for successful implementation of a big data analytics solution is to validate the business use case for big data. It will help organization with two important aspects for success:
1. Keeping the scope limited
2. Helping to measure the success of a solution that
Chief marketing officers are evolving to bring creative- and data-driven marketing and advertising together in order to deliver relevance to consumers and discover deeper insight into audiences. In this podcast, Graeme Noseworthy explains the top issues that CMOs reported in a research study they
Audience measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360-degree view of the customer. What advantage does this provide to marketers and advertisers? If marketers need data-driven audience
It’s a classic "fairy tale of star-crossed lovers." Leading global information and measurement company meets multinational technology and consulting corporation. They talk big data, analytics, technology and positive business outcomes. It was love at first sight.