Architecting Big Data Solutions Series
"Our real secret sauce is to take our analytical skills and capabilities and blend that with our offerings around Big Data technologies to execute more effective marketing for our clients", says Russ Pearlman, CTO of Merkle Inc.
We are seeing a growing trend,
[x+1], a leading audience targeting platform, has achieved remarkable success in executing marketing campaigns for their clients by analyzing massive volumes of advertising data in near real-time. Their story is highlighted in the case study materials below, and while it is compelling for many