How do the Ottawa Senators gain insight into fan interaction and prepare to engage with the millennials of the future? See how this professional hockey team is using IBM Fan Insight to identify and offer personal interactions to their customers, while promoting brand loyalty.
No venue can do without its customers—or the data they provide. By using advanced analytics to process real-time customer data, venues can provide their guests with ever more personalized and enjoyable experiences, keeping them coming back time and again.
Data analytics are poised to make a major breakthrough in sports in ways such as offering insight into the fan experience, collecting data from wearable technology and influencing coaching decisions. See how big data analytics have the potential to improve efficiency, accuracy and profitability in
Anyone involved in business can benefit from current data and analytics solutions—even Santa. In this “interview,” find out how the man in the red suit uses these solutions to gain insights into what kids want.
Millennials today take full advantage of the myriad ways of consuming content. But for media and entertainment companies, this fact presents a massive marketing challenge. But there are two secrets millennials don’t want you to know.
Join us for more insights from Insight as we discuss weather and the insight economy with new media broadcaster Nick DiMeo, host of the F5 Live: Refreshing Technology livecast and the IBMGO interview series.
Digital piracy causes lost revenues and diminished asset values for today's media publishers, content companies, service providers and independent creatives. The challenges of fighting against piracy are continuous. Here's how big data can help.
In an age of social media, real-time analytics can help innovators gain the competitive edge, keeping executives smiling and shows on the air. Learn how to tune into viewer sentiment, making social analytics the first step in your turnaround strategy.
Behavior-Based Audience Insight provides a 360-degree look at audience profiles and viewer influences. Here’s a glimpse at how entertainment companies can use those insights to make intelligent programming and promotional decisions.
The world of fan experience management is evolving. Thanks to social media and mobile usage, real-time analytics are available for venues to use to increase audience engagement and develop new monetization channels.
Documents created in organizations of all sizes represent potential knowledge within each organization. Information management (IM) professionals bring the analytical and creativity qualifications for mining information to build that knowledge. Discover the roles of IM professionals for applying