Millennials today take full advantage of the myriad ways of consuming content. But for media and entertainment companies, this fact presents a massive marketing challenge. But there are two secrets millennials don’t want you to know.
Join us for more insights from Insight as we discuss weather and the insight economy with new media broadcaster Nick DiMeo, host of the F5 Live: Refreshing Technology livecast and the IBMGO interview series.
Digital piracy causes lost revenues and diminished asset values for today's media publishers, content companies, service providers and independent creatives. The challenges of fighting against piracy are continuous. Here's how big data can help.
In an age of social media, real-time analytics can help innovators gain the competitive edge, keeping executives smiling and shows on the air. Learn how to tune into viewer sentiment, making social analytics the first step in your turnaround strategy.
Behavior-Based Audience Insight provides a 360-degree look at audience profiles and viewer influences. Here’s a glimpse at how entertainment companies can use those insights to make intelligent programming and promotional decisions.
The world of fan experience management is evolving. Thanks to social media and mobile usage, real-time analytics are available for venues to use to increase audience engagement and develop new monetization channels.
Documents created in organizations of all sizes represent potential knowledge within each organization. Information management (IM) professionals bring the analytical and creativity qualifications for mining information to build that knowledge. Discover the roles of IM professionals for applying
When you step outside your analytics comfort zone, you could bring groundbreaking innovations with you when you step back in. Take a look at how cross-industry analytics applications are carrying businesses to new frontiers.
Data reservoirs are useful tools that can help organizations create new products and services, increase customer service and efficiency, and reduce waste and fraud. But what is a data reservoir and how do you create it?
A major transformation has shaken the media and entertainment business over the past 10 years. It's hard to imagine another industry that has experienced the same major shift. Disruption is a natural part of business, of course, but the pace of change in media and entertainment trends has been
Audiences can be exquisitely fickle. What they respond to at any given moment is, if not entirely unpredictable, highly resistant to tidy formulas. Predictive audience analysis can be vital for personalization and targeting and engaging customers. Discover how data-scientific tools for performing