Today’s data-driven organization is faced with magnified urgency around data volume, user needs and compressed decision time frames. In order to address these challenges while maintaining an effective analytical environment, many organizations are exploring cloud-based environments coupled with
To provide customers with an innovative and convenient shopping experience, Bon- Ton Stores, Inc. needed to understand what customers were thinking and feeling. IBM PureData System for Analytics powers business decisions from merchandising to marketing promotion optimization with speed and
Every day, torrents of data inundate IT organizations and overwhelm the business managers who must sift through it all to glean insights that help them grow revenues and optimize profits. Yet, after investing hundreds of millions of dollars into new enterprise resource planning (ERP), customer
Big Data & Analytics Heroes
Kelly CarriganVice President, Data Warehouse and Infrastructure, Catalina Marketing
"Every day we’re able to personalize the consumer’s path to a purchase through mobile, online and in-store networks, including doing real-time scoring of a shopping basket at the supermarket checkout," says Kelly Carrigan, VP of data warehouse and infrastructure at Catalina Marketing, and this week
Confidence in information is vital for business users who make impactful decisions based on analytical insights. While easy to define, confidence has proven difficult to measure and visualize. To address this need, Aberdeen Group has developed the Information Confidence Calculator (ICC). The ICC is
With the growth of big data and analytics comes additional responsibilities to ensure privacy. Privacy engineering are the tools, use case scenarios and measures to insure that privacy has been designed into your solutions and operational practices.
The newest IBM Global Consumer Study reveals that in a single year internet commerce jumped nearly 100 percent, with 27 percent of retail purchases made online in 2013 versus 14 percent in 2012. Along with this remarkable channel-shifting, a historic convergence of technologies is changing how
I recently started researching a longer piece I’m writing about big data architectures, and I realized something: big data is growing up. It has moved rapidly from a collection of critical, but over-hyped technologies disrupting core relational database market segments to an emerging eco-system to
In order to deliver deeper insight, organizations must be able to leverage and integrate the growing amounts and different types of data together to reveal different perspectives and so, get closer to the “truth." Transactional, freeform, sentiment, clickstream data and more help create a richer
Nearly every company wants to acquire more customers and keep them longer. Yet in some ways, that’s more challenging now than ever with so many options available to consumers. But there is also tremendous opportunity for companies that are using data and analytics in creative and innovative ways.
When people say about some found object, "don't touch it, you don't know where it's been," they might as well being speaking of data. You can't use any data with confidence until you ascertain where it came from, who handled it and what they did with it.
With business outcomes front and center, emboldened decision makers want data and analytics systems that are fast, easy and smart. New cloud-based initiative BlueInsight aims to deliver on that promise to business and knowledge workers, unleashing them to pursue what they do best—taking action
Clients are achieving competitive advantage through leveraging big data and analytics to drive growth and profitability across their organization. Neil Isford, NA VP of Smarter Solutions, highlights focus areas and key critical success factors for organizations to address when adopting a big data