When an organization sets out to become more customer-centric, lots of changes have to happen. Employees—from senior executives to the frontline—must change and adopt new behaviors and mindsets. Processes and technologies must change to reflect the company’s customer-centric desires. Large-scale
Marketing comes down to demand generation, and that requires at least a rough idea of what makes people tick. In other words, it demands at least a passing familiarity with human psychology (though most of the pop psychology that pervades marketing is laughably shallow and, more often than not,
Success with big data comes down to confidence. Without confidence in the underlying data, decision makers may not trust and act on analytic insight. Without confidence in your ability to deploy new big data technology and the skills to exploit it, you might defer on big data projects.
It happened again today. In a release just recently, Bell Canada revealed that the usernames and passwords of at least 22,400 small business customers had been compromised through a third-party supplier.
Based on the number of business accounts exposed, Bell could probably be considered a small
"Don't we already have a data warehouse solution?"
"Is big data even relevant to our organization?"
"Why do we need it?"
"Isn't big data costly and hard to implement?"
There is an obvious disconnect between the C-Suite and big data initiatives. Given today’s competitive market it’s hard to
Children are such a glorious creation; being a parent of three (eight, seven and five) I’m allowed to pass judgments like these. They can bring so much joy and so much frustration at the same time. And they are absolutely amazing to observe. Take chores for example: asking them to clean their room
IBM has unveiled the new IBM Watson Group via a live broadcast event from New York City. IBM Watson Group will accelerate the development and adoption of a new class of software with cognitive intelligence.
We just came out of the biggest retail season of the year. Holiday sales were reportedly softer than expected. Is this an indication that future retail growth will come from digital channels? Swanie Tolentino, Retail Solutions Leader at IBM, explains why she thinks digital growth will actually help
In the next five years, buying local will beat online. Merging the tactility and immediacy of physical retail with the richness and personalization of online, local shops will make online-only stores seem downright quaint.
Whether you call it stream computing, data in motion or real-time data, there’s no doubt that one of the most important aspects of big data is being able to capture, process and analyze data as it is happening. This is the velocity component of anybody’s definition of big data.
Unlike data that’s
Some companies in the media and entertainment industry are monitoring social media and integrating social data with other data to form elaborate predictive analytics models. Graeme Noseworthy (Twitter: @graemeknows) describes how they are doing this and what they've learned along the way, including
At the start of this year, I had discussed in my blog post “Is Customer the King? In Retail, Analytics Say ‘Yes’,” about how the retail industry can leverage big data insights to optimize and personalize customer interactions, improve customer lifetime value, improve customer retention and