Customer engagement has its roots in the space-time continuum. When you’re a business trying to build bonds of loyalty, experience and influence, you must collapse the distances that make these outcomes difficult to achieve.
Distances between people, places and things matter. People’s proximity—
The power of the connected consumer, digital influence and ubiquitous distribution are among the factors requiring that movie studios increasingly focus on delivering audience intelligence capabilities to enable the media enterprise business teams.
Swanie Tolentino, retail big data solutions & marketing leader at IBM, discusses key points from a research study titled, "The Real-world use of Big Data in Retail: How Innovative Retailers Extract Value from Uncertain Data." She also relates examples of how retailers are using big data and
We have grown accustomed to online retailers as they’ve tracked our online shopping activities from item to item and site to site. When we are online, we have come to expect the “if you like this, you might also like that” promotions, since they enhance our shopping experience. But now, when brick
Doug Stephens (@RetailProphet) is one of the world’s foremost retail industry futurists and author of the groundbreaking book, The Retail Revival: Re-Imagining Business for the New Age of Consumerism. His work and thinking have influenced many of North America’s best-known retailers, agencies and
After a successful promotion, a consumer products company minimizes OOS and maximizes sales
In April, I introduced a video demonstration called Optimizing Consumer Product Promotions Effectiveness with Analytics. In this demo we met Mary, the marketing brand manager for DuraBar, a nutritional bar
Retailers, it’s time to rethink loyalty programs; big data brings new ideas to light
I have worked for years on retail Point-of-Sale (POS) projects since the mid-’90s. I remember the early days of enabling loyalty card tracking and pushing out “buy-one, get-one” (BOGO) and various other discounts
One of the key best practices for successful implementation of a big data analytics solution is to validate the business use case for big data. It will help organization with two important aspects for success:
1. Keeping the scope limited
2. Helping to measure the success of a solution that
From a technology perspective, the average retail IT environment is typically struggling to maintain and provide value to its business users. PureData System for Analytics is the ticket to push the envelope on high value at a fraction of the cost.
“Moneyball” was the story of data-driven strategies being fully leveraged for success. It’s a phenomenon that’s moved beyond baseball. Now, we’re starting to see a similar trend at work with best-in-class CMOs, digital marketers, ad tech firms, marketing service providers and retail operations as
A key big data problem for business is one of linking up their disparate data silos with customer feedback data in order to identify the correlates of customer satisfaction and loyalty. By linking these sources, companies will be able to ask and answer bigger customer experience questions, embed
Animation: This use case looks at how savvy retailers can use big data - combining data from web browsing patterns, social media, industry forecasts, existing customer records, etc. - to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions, and monitor real-time
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing
The customer-driven movement is getting stronger and stronger, and it’s about more than service—it’s about the experience you provide. The customer has indeed become the king for retailers, and smart retailers are using big data analytics to offer customized and personalized services and product.