Social media has taken the retail industry on an extraordinary, tangential path for gaining a deeper understanding of the consumer. See what several big data experts have to say about the impact social media data and analysis of customer conversations have on the consumer experience.
Marketers of the past relied on intuition to determine if creative campaigns were working, and focus groups to understand how customers engaged with their brand. The exponential growth of channels on which the customer can interact with brands has meant not only the downfall of the linear customer
Human resources has always been about people: attracting people, finding the right people for the right role, supporting and developing the people you do choose to hire. Historically, that process has relied heavily on human intuition. Now, like other industries, HR is being transformed by the
On the heels of several key announcements to broaden the IBM Cloud Data Services portfolio, see how a wide range of technologies can be implemented in a cloud-based, data warehouse architecture to support operational and analytical workloads.
There are emerging digital tools and platforms that hold big promise for retailers, and these tools all have one thing in common: their use of big data to woo consumers and craft highly targeted merchandise offers.
Pricing transparency is as at an all-time high: Consumers can find the best deals on merchandise in a matter of minutes with an online search, and retail price-comparison apps have become mainstream. As a results, retailers are turning to analytics to bring new precision to how they price goods.