We all get them. Irritating or irrelevant offers from retailers and organizations seem to multiply on our devices and in our mailboxes. Although these offers were generated from a variety of data-gathering methods, their results often tend to be highly annoying, grossly off target or darkly amusing
Retailers may struggle against low margins and resource scarcity, but that can’t keep them away from the National Retail Federation’s BIG Show. Learn how attending this year’s BIG Show can help you drive your retail business to new heights—and find out why thousands of other people from around the
When it comes to retail product placement, stores have traditionally relied on historical sales trends, seasonal shopping patterns and garmentos' gut instincts to determine inventory levels and merchandising strategies. Now, merchants are taking a more scientific, data-driven approach to managing
Loyalty card programs give retailers valuable insights about their customers' purchasing patterns, providing marketing teams with a way to target promotions and purchasing departments with information on what keeps customers coming back for more.
Retail data is no longer simply a way to keep track of what is selling and what isn't. Forward-looking retailers use their data to enhance their customers' shopping experience and predict what it is their shoppers are looking for.
An IBM retail industry expert discusses the opportunities and challenges associated with improving the use and value of analytics at the IBM Insight 2015 conference—IBM’s largest annual data and analytics event.
The world’s a risky place. And yet the human race has become very adept at risk mitigation in the face of every nasty thing it might throw our way—or that we may hurl at each other. Discover how social sentiment, beliefs and practices that perpetuate environmental risk factors can play a