Effective shopper marketing means personalizing your message. Discover how one retail beauty business underwent a total makeover of how it targeted and interacted with consumers, creating a holistic consumer experience.
Companies utilizing the latest retail trends, including NFC technology, wearables and geolocation, are set to collect the data points necessary to provide the customer service today's customers expect.
Attend IBM Insight 2015 to watch the semifinalists in the Hack the Weather hackathon present their projects to a panel of judges, and learn how to use weather-driven analysis to address your own analytics-related business challenges.
Weather can be just as important a factor in retail success as location is. Both by boosting planning efficiency and by mitigating supply chain risk, weather data analytics can help retailers predict and meet customer demand—rain, snow or shine.
The adage "the customer is king," has never been more relevant than it is now. It's imperative for you to understand exactly how they think and behave, especially if you seek a strong ROI from your customer data analytics.
While analytics can help retailers capture trends to determine what promotions to pursue, implementing the systems requires the right tools, people and processes. In retail, the challenge is understanding which product customers want, when they want it and what they are willing to pay for it. Both
Obtaining information on the effects that promotional campaigns have on revenue and profitability has been highly challenging for marketers, merchants and retailers. Can lift analytics offer them the Holy Grail of deep insight gleaned from consumer data for precise promotional planning? Take a look
Fair or foul, each day's weather has an undeniable effect on retail businesses. But now, thanks to powerful analytics, retailers have more accurate forecasts to help mitigate the consequences of bad weather, take advantage of good weather and get deeper insights into their customers’ buying
Ninety-one percent of retailers are present on two or more social media channels. These outlets provide a wealth of information to retailers, but are they taking advantage of the opportunities that social media metrics offer?
With multiple channels at their fingertips, retail and consumer products are a single click, swipe or download away from the deal they want. Learn how to personalize the consumer experience by untangling big data, building brand loyalty and increasing revenue.
The significant shifts in the retail industry over the last several years are certainly no secret. Industry dynamics have given rise to disruptive innovation while knocking established brands asunder. Through lift analytics, real-time product affinity analyses that identify products often sold
Thanks to a deluge of sensor data, not only is our ability to forecast the weather more accurate than ever, but this information also can be used in exciting new ways. In this Internet of Things podcast, see how The Weather Company is helping businesses use weather data for competitive advantage.
Brick-and-mortar shops, like their online counterparts, now have access to a wealth of data on consumer tastes and shopping habits inside and outside the walls of their stores. Through a holistic analysis of these data points, retail managers can optimize operations to prosper with a leaner staff