Obtaining information on the effects that promotional campaigns have on revenue and profitability has been highly challenging for marketers, merchants and retailers. Can lift analytics offer them the Holy Grail of deep insight gleaned from consumer data for precise promotional planning? Take a look
Fair or foul, each day's weather has an undeniable effect on retail businesses. But now, thanks to powerful analytics, retailers have more accurate forecasts to help mitigate the consequences of bad weather, take advantage of good weather and get deeper insights into their customers’ buying
Ninety-one percent of retailers are present on two or more social media channels. These outlets provide a wealth of information to retailers, but are they taking advantage of the opportunities that social media metrics offer?
With multiple channels at their fingertips, retail and consumer products are a single click, swipe or download away from the deal they want. Learn how to personalize the consumer experience by untangling big data, building brand loyalty and increasing revenue.
The significant shifts in the retail industry over the last several years are certainly no secret. Industry dynamics have given rise to disruptive innovation while knocking established brands asunder. Through lift analytics, real-time product affinity analyses that identify products often sold
Thanks to a deluge of sensor data, not only is our ability to forecast the weather more accurate than ever, but this information also can be used in exciting new ways. In this Internet of Things podcast, see how The Weather Company is helping businesses use weather data for competitive advantage.
Brick-and-mortar shops, like their online counterparts, now have access to a wealth of data on consumer tastes and shopping habits inside and outside the walls of their stores. Through a holistic analysis of these data points, retail managers can optimize operations to prosper with a leaner staff
The future of retail marketing is brick-and-mortar stores, but not as they exist today. Instead, think about stores that bring the e-commerce experience into the physical realm and obliterate the barriers between online and in-store shopping. Think about, "2025: A Retail Space Odyssey."
Internet of Things data is transforming the world around us in a dramatic fashion, whether it affects smart buildings that optimize energy usage or farmers that use sensors to monitor animals. In the process, it's creating an avalanche of data. Managing that information and extracting meaningful
There's a consensus among retailers: the personalized experience is a must. As researchers at Brand Keys found, brands that can match consumers' emotional expectations are better able to engage customers and foster loyalty.
Armed with smartphones and Internet connections, brands and buyers are
Your mission, should you choose to accept it, is to network, learn and do at the IBM i2 Summit for a Safer Planet. Learn why you can’t afford to miss this opportunity to explore the future of intelligence and the art of the possible.
No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.
Weather can be a critical factor in everything from retail sales to hedge funds to your utility bill; indeed, weather plays a very big part in our economy. And nowhere is weather more important than in the area of emergency management.
Personalized mobile marketing changes the way consumers buy and retailers sell. Today's online shopping trends are throwing some serious competition at yesterday's in-store models. Tech-savvy millennials, with their impressive buying power, make up one of the most coveted demographics for brands