In today's always-on world, brands that utilize real-time predictive analytics impress audiences with their immediate and agile nature. New technologies are quickly gaining traction, particularly those that allow brands to be spontaneously responsive to customers' needs while engaging in
Despite sophisticated demand-forecast models, many retailers can err when trying to ensure their agile supply chains stock store shelves with the right quantity of products to meet demand. See how innovative approaches with social media enable retailers to tap into a highly reliable barometer for
New technologies bring a data deluge to markets already saturated with data. This, in turn, creates the perfect environment—and offers the perfect cloak—for increased crime as perpetrators hide among data.
Deep and actionable insights allow retailers to more easily sense change, see and use patterns and have a better view of the future ensuring they increase their relevance, profitability and create better shopping experiences.
Marketers live in a world where often indistinguishable merchandise with short lifecycles and constant promotions require differentiation to attract consumer demand. Smart marketers are applying advanced tools and data-driven approaches for focused product, pricing, promotion and placement
1.8 trillion gigabytes of information is available in today’s digital world, and there are great rewards for those who are truly prepared to leverage this opportunity to significantly improve organizational decision making using data. With the right data governance, businesses can tap into big data
E-commerce is a trillion dollar business, however the industry is being affected by high return rates, which are detrimental to their profits. How can analytics help to reduce these return rates for retailers across the web?
With today’s sophisticated, connected customer, the traditional 360-degree view is not sufficient, so businesses are focusing on improving customer experience.
The key to enriching customer experience is an enhanced 360-degree view of the customer, which understands everything about your most
We asked experts from diverse organizations for their unique perspective on major trends in big data and analytics as we head into 2015. Hear their views on the key organizational imperatives, value realization and the key skills needed to support this.
Turn data and analytics into competitive
Customer Intelligence personalizes consumer experiences, delivers contextual and relevant messages to consumer based on deeper insight of each consumer’s buying behavior, web activity, social media presence and much more. The new business imperative for the retailers today is to use this customer
Big Data & Analytics Heroes
David VinsonBusiness Intelligence and Analytics Lead at Nike
David Vinson, business intelligence and analytics lead at Nike, believe that There’s a lot of new data out there—in fact, we now have access to data from the entire supply chain (from provisioning materials to build the shoe, to actually delivering the shoe on the dock, to selling the shoe). Big