Not every customer or prospect is ready to buy. This means that when you engage you must do so in the context of the buyer’s frame of reference, not solely as a seller ready to make a deal. But how is this done using big data and analytics?
We certainly live in a connected world. It always amazes me when I see how smarter enterprises are using the highly interconnected, intelligent and instrumented qualities of today’s technology to make our world a better place: the way we interact changes, how we approach our day is different and
Need to sell more products? Dump Steve, the guy in the chicken suit flagging down customers in the parking lot, and adopt real-time actionable insight.
IBM’s four pillar strategy (sense, orient, decide and act) will turn your big data into action. In our five-part series, we will introduce real-
“When people use a service for free, they are de facto lab rats for market researchers.” This is one of the responses to the Facebook social experimentation revelations that makes more sense than much of the hyperbolic ones that are saturating all forms of media at the moment.
Think it, try it and build it with IBM Bluemix, a cloud-based developer sandbox for big data and data management services. Bluemix makes agile mobile and web app development with best of breed capabilities a reality.
Insight 2014, formerly Information On Demand, will bring more than 13,000 business and IT professionals together to exchange ideas and share experiences around harnessing the data coming from all directions in real time. Industry pundits, peers and thought leaders will connect the dots between big
Big Data & Analytics Heroes
Mark HilinskiExecutive Vice President of Business Development and Strategic Accounts, The Retail Equation
The Retail Equation utilizes big data to predict and shape shopper behavior. Mark Hilinski, executive vice president of business development and strategic accounts and this week’s IBM Big Data Hero, shares how they “uncover those patterns of activity that were otherwise unseen in the data” and
What makes customers tick? Why do they buy, how do they prefer to shop and, the big question, why do they switch? These are all important questions that every organization faces. Understanding the socially connected customer (having a 360 degree view) makes it possible to provide a truly
Gartner has recently released their first ever Magic Quadrant for Structure Data Archiving Application Retirement. In this report, Gartner evaluates vendors based on their capabilities and offerings for structured data archiving and application retirement. IBM has been recognized as a leader in the
Banks can improve their reputation and gain consumer trust by emulating retailers and leveraging big data and analytics.
Big Data & Analytics Heroes
Paula PostGroup VP of Merhcnadise Optimization, BonTon Stores, Inc.
Paula Post, group VP of merchandise optimization at BonTon Stores, Inc., indicates that with big data she is delivering to her workforce “true information so they can spend their time making decisions and doing things to drive the business.” Paula is this week’s IBM Big Data and Analytics Hero.
Research indicates that business and IT professionals spend more than 70 percent of their time finding data, validating it or defending it, rather than focusing on what they find most important: analyzing the data. With too little time spent focusing on data analysis, organizations derive sub-
Video content analytics tools are humanity's unblinking eyes, capable of continuously filtering the world's media streams at scale. Video content analytics algorithms can parse the fine details within and between successive frames of specific streams, supporting pattern recognition, gesture