Where there’s a customer profile, there’s a gold mine. The question is, are you mining that data stream aggressively and regularly enough to unlock actionable consumer insight? Why failing to do so can lead to missed data monetization.
5G, augmented reality, virtual reality—we live in an always-on universe that can't feed appetites for information fast enough. What consumer insights can telecommunications providers gain and act on from studying subscriber behavior? In this podcast, influencer Evan Kirstel touches on the digital
The rise of a widely used messaging app and how it helps customers fulfill jobs to be done is a telling example of innovation at work. See how advances in sharing images and video through messaging on mobile devices offers a lesson in how communications service providers can drive enhanced,
Price may be the assumed number one factor for customer loyalty to telecommunications provider services, but quality of service actually tends to rate higher than cost. See why telecommunications providers need to consider the customer experience holistically when addressing the elephant in the
Analytics can transform the business for telecommunications and cable providers of all sizes. As cable operators and wireless service providers integrate new channels into their business, importing real-time data into a single, holistic view across all platforms is likely to become an imperative
The numbers tell the story. High costs and poor rankings continue to plague telecommunications organizations and their traditional customer care call center operations. See how two key areas of the brain—one that controls reactive response and one that orchestrates proactive response—may be the key
Telecommunications organizations cannot ignore the need to engage in the moment by quickly and accurately predicting or detecting network and device problems that may affect the customer experience. Engaging in the moment requires proactive approaches to customer care that can greatly minimize
An entire new ecosystem of competing communications service providers (CSPs) has emerged from a rising tide of over-the-top services delivery. Listen to an audio presentation of a white paper that delves into revenue generation opportunities for CSPs created by the application of net promoter
A growing number of businesses and industries are finding innovative ways to apply graph analytics to a variety of use-case scenarios because it affords a unique perspective on the analysis of networked entities and their relationships. Gain an understanding of how four different types of graph
Heating-fuel delivery to rural customers in the US can be greatly inefficient when deliveries are made to half-full tanks. The practice can be costly for both the supplier and the customer. Take a look at one solution that utilized Internet of Things sensors and analytics to monitor fuel levels and
The Vodafone Connected City advanced mobile communications solution is helping small cities begin reaping the benefits of mobile technology and the Internet of Things (IoT) by connecting and monitoring city infrastructure. Discover how this winning combination can help your small city achieve big
Marketers of the past relied on intuition to determine if creative campaigns were working, and focus groups to understand how customers engaged with their brand. The exponential growth of channels on which the customer can interact with brands has meant not only the downfall of the linear customer
Human resources has always been about people: attracting people, finding the right people for the right role, supporting and developing the people you do choose to hire. Historically, that process has relied heavily on human intuition. Now, like other industries, HR is being transformed by the
On the heels of several key announcements to broaden the IBM Cloud Data Services portfolio, see how a wide range of technologies can be implemented in a cloud-based, data warehouse architecture to support operational and analytical workloads.
Are you placing yourself within the convergence of telecommunications and media? Discover how you can use cognitive computing and advanced predictive analytics to take advantage of the opportunities offered by mobile technology in the ever-evolving modern business environment.