Marketers of the past relied on intuition to determine if creative campaigns were working, and focus groups to understand how customers engaged with their brand. The exponential growth of channels on which the customer can interact with brands has meant not only the downfall of the linear customer
Human resources has always been about people: attracting people, finding the right people for the right role, supporting and developing the people you do choose to hire. Historically, that process has relied heavily on human intuition. Now, like other industries, HR is being transformed by the
On the heels of several key announcements to broaden the IBM Cloud Data Services portfolio, see how a wide range of technologies can be implemented in a cloud-based, data warehouse architecture to support operational and analytical workloads.
Are you placing yourself within the convergence of telecommunications and media? Discover how you can use cognitive computing and advanced predictive analytics to take advantage of the opportunities offered by mobile technology in the ever-evolving modern business environment.
When customers of telecommunications providers experience poor service, they readily switch service providers. By leveraging analytics, telecommunications providers can enhance the customer experience while minimizing customer churn and increasing customer loyalty.
Compliance can mean much more than a regulatory headache if you let it. By reimagining compliance as a chance to innovate in its market, Turkish telecom provider Turkcell turned a bureaucratic headache into a business opportunity.
When looking to improve customer satisfaction, most telecommunications providers immediately think of streamlining the call center, reducing outages and increasing technician success. Billing is typically an afterthought and not linked to customer satisfaction, but organizations that don't improve
With big data set to grow exponentially in the next decade, telecommunications service providers face several challenges. Here are the top five ways service providers can store, access and analyze their big data for the next 10 years and beyond.
Organizations in the telecommunications industry can increase revenue, reduce customer churn and focus campaigns by deriving key insight from behavioral analytics. Take a look at how one telecommunications company applied behavioral analytics to boost revenue and subscribers.
In the highly competitive telecommunications industry, providers need any edge they can get. With tremendous volumes of data in transit daily, they need a way to transform manual processes into efficient, automated systems for accessing, analyzing and deriving insight. See how Idea Cellular Ltd.
What can communications service providers do to prevent churn from dissatisfied customers? Take some tips from Cablevisión Argentina. The provider used advanced analysis to take the proactive action necessary that significantly reduced customer churn and helped boost positive customer experience.
Cablevision Argentina is using sophisticated IBM Analytics software to uncover the causes of customer dissatisfaction and proactively identify unhappy customers. As a result, the company can accurately target service improvements, boosting customer satisfaction and loyalty.