Taking full advantage of analytics as they mature involves the ability to manage business rules, predictive models and optimization. Without these capabilities, enterprises may fail to move along the maturity continuum and miss out on business insight and value.
When you step outside your analytics comfort zone, you could bring groundbreaking innovations with you when you step back in. Take a look at how cross-industry analytics applications are carrying businesses to new frontiers.
Welcome to the Analytics Connections podcast, in which we explore the intersection of communications and analytics. Tune into this episode for a discussion about the path that is leading telecommunications to the insight economy.
Data reservoirs are useful tools that can help organizations create new products and services, increase customer service and efficiency, and reduce waste and fraud. But what is a data reservoir and how do you create it?
In the business world, the word "loyalty" conjures up images of key ring cards, punch systems and reward points. But telecommunications providers that use these systems for building customer loyalty are only seeing part of the picture. "Loyalty is no longer a function of rewards programs and
My phone buzzed, as it had all day, with tornado warnings and natural disaster alerts from the weather station serving towns over an hour away. I almost ignored it, but I was glad I glanced down. A twister was headed right toward my home. The house was unscathed, but others in the area were not so
Although cramming — a company fraudulently charging someone's phone bill — technically is the fault of a third party, consumers assume that the charge is due to their carriers' incorrect billing management. Therefore, they typically direct their frustration and mistrust toward their
Much of our lives already revolve around smart devices. But our reliance is about to become much stronger. The Internet of Things impact is set to expand as the market for network-enabled devices is expected to hit $7.1 trillion by 2020, according to an IDC study reported on ZDNet. The Internet of
As the “tsumani of data and information” flooding organizations threatens to become overwhelming, many companies—particularly telecoms—need a solution that handles enormous data volumes with stellar performance and cost-efficiency. See how one company uses predictive analytics to tame this tsunami
For decades, IBM has been assisting organizations that are responsible for protecting nations, cities and economies from the changing threat landscape, both natural and human-created. Watch this video to learn more about IBM i2 Safer Planet Portfolio.
No matter the industry, organizations are increasingly seeing the merits of learning more about their customers to inform the generation of intelligent, targeted offers. Take a look at five key questions commonly heard from executives in a range of industries about establishing predictive customer
According to recent survey data, the telecommunications industry, in particular, seems to be challenged with customer satisfaction problems. However, one European telecommunications organization was able to address a similar problem through an advanced analytics approach that provided the insight
Communications service providers (CSPs) are feeling the intense heat of ever-growing competition, and industry rankings and scores paint a pretty bleak picture of customer perception. To rise above the products-and-prices, commoditized services fray, CSP executives can gain insight on customer
Your telecommunications company has its big data strategy down to a science. You collect data, mine it and then use it to provide personalized service, design targeted marketing campaigns and create partnerships. But are you getting the most benefit possible from your data analytics program?