No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.
Using Twitter data and IBM analytics, telecommunications companies can fine-tune their churn models, better understand the products and services that their customers truly value and present existing customers with compelling offers—potentially recovering millions in lost revenue.
Host Andrew Friedrich and guests Richard Stiennon and Michael Martin discuss how public sector organizations can defend themselves against ongoing cybersecurity threats, and emphasize the importance of analytics in preventing online attacks.
Global acts of war are waging on the newest—and potentially most dangerous—battlefield, as aggressive cyberwarfare attacks threaten governments and businesses alike. Don’t miss this interactive meeting to find out how close we are to midnight on the doomsday clock.
For telecommunications providers, your services are integrated throughout most of your customers' daily lives, including when they are calling loved ones, surfing the Internet and watching their favorite shows. This means that customers have many opportunities to be inspired to create both
Mobile data consumption is skyrocketing across the globe. According to the June 2015 Ericsson Mobility Report, smartphone subscriptions will more than double by 2020, and 80 percent of all mobile data traffic will come from phones. Streaming services will spur video traffic to grow 55 percent
Telecommunications companies collect massive amounts of call center customer experience data every day, including wait times, call types and recorded files from each call. But what do companies actually do with all of this information?
Armed with the most relevant information on patterns, relationships, vulnerabilities and potential scenarios, analysts can then quickly assimilate insights and take actions to confidently make mission critical decisions.
Net Promoter Scores often reveal levels of customer dissatisfaction with communications service providers. Discover two advanced analytics solutions from IBM that enable innovative analysis for keen insight into the customer experience.
Do you know what your telecommunications customers need, or are you taking a gamble and hoping that you are offering them the right products and services at the right times? Play this video game, and see if you can anticipate what is on the minds of these customers.
Customer service in communications organizations is often based on archaic models. The time is ripe for a new model that applies predictive and real-time analytics to reveal hidden patterns in data, which in turn can be used to transform service calls into positive customer experiences.