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5 keys to sports fan insight

5 keys to sports fan insight

What can predictive analytics do for a sports club? Behavior-based predictive analytics technologies provided by IBM are poised to help the Ottawa Senators professional hockey club understand better than ever before the individual consumers who make up its fan base.

Equipped with insights uncovered through analysis of customer-generated data, the entire Senators Sports & Entertainment organization, including marketing and ticketing teams, aims to engage fans through personalized communications, enhancing the in-stadium experience while driving ticket sales. To learn more, discover what IBM Fan Insight for Media & Entertainment can do for your organization.