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The journey to customer satisfaction: Harnessing the power of experience
The energy sector has conventionally been focused on operational goals such as the need to ensure compliance, decrease asset downtime and manage the workforce. However, their customers are more empowered today—they demand more from their interactions with energy companies. Customer satisfaction can no longer be just an afterthought.
Read Customer Experience Management for Energy and Utility Companies to learn how energy firms can build and nurture a customer-centric culture, and discover the crucial role analytics plays in ensuring operational efficiency as well as customer satisfaction.
To find out more on IBM solutions for Energy & Utilities, visit our solution pages.