Infographics & Animations
Telecommunications companies leverage social insight to prevent customer churn
Telecommunication companies have a wealth of information about their customers, but they often overlook the social element—particularly the pithy, real-time commentary that consumers express via networks such as Twitter.
Using Twitter data and IBM analytics, telecommunications companies can fine-tune their churn models, better understand the products and services that their customers truly value and present existing customers with compelling offers—potentially recovering millions in lost revenue.
