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Telecommunications companies leverage social insight to prevent customer churn

Telecommunications companies leverage social insight to prevent customer churn

Telecommunication companies have a wealth of information about their customers, but they often overlook the social element—particularly the pithy, real-time commentary that consumers express via networks such as Twitter.

Using Twitter data and IBM analytics, telecommunications companies can fine-tune their churn models, better understand the products and services that their customers truly value and present existing customers with compelling offers—potentially recovering millions in lost revenue.

Discover IBM and Twitter.