Communications Connection: Is big data still relevant?

Communications Connection: Is big data still relevant?


Technology seems to change so rapidly that it can be hard to keep up. Fortunately, big data expert James Kobielus sat down with Graeme Noseworthy for a deep-dive discussion on some of the latest topics in the big data and analytics space. The importance of leveraging big data for business is tremendous. Did you know that even a 10 percent increase in data accessibility can result in more than $65 million in additional net income for a typical Fortune 1000 company? It seems as if businesses are recognizing the competitive advantage that big data can provide; a survey from Gartner reports that by 2016, 73 percent of organizations will have invested or plan to start investing in big data.

This podcast will answer several key questions about trending topics in big data and analytics, including:

This week's guest

James Kobielus is IBM's Big Data Evangelist. He is an industry veteran who spearheads IBM's thought leadership activities in big data, data science, enterprise data warehousing, advanced analytics, Hadoop, business intelligence, data management and next-best-action technologies. He works with IBM's product management and marketing teams across the big data analytics portfolio. Prior to joining IBM, he was a leading industry analyst with firms including Forrester Research, Current Analysis and Burton Group. He has spoken at such leading industry events as IBM Information On Demand, IBM Big Data Integration and Governance, Strata, Hadoop Summit and Forrester Business Process Forum. He has published several business technology books and is a very popular provider of original commentary on blogs, podcasts, bylined business/technology press publications and many social media.


This week's host

Graeme Noseworthy is a marketer on a mission. His sole focus is to develop and deliver the creative content and social media that demonstrate the value that IBM's products and services provide to communications companies around the world so they can build a smarter planet.

Before rejoining IBM, he was Senior Marketing Director at RapidMiner, a mid-stage analytics startup in Cambridge, MA. Prior to that, he spent several years at IBM in various big data and analytics roles supporting the adtech, marketing, media and entertainment industries. He has also been on the agency side when he worked at a Massachusetts-based advertising firm. After the turn of the century, he survived the dot-com boom and ended up creating and implementing the strategic marketing plans and programs for the previously untapped staffing industry segment at Monster Worldwide.

Since graduating from Bridgewater State College, he has built a career by serving on the front lines of sales, business development and marketing for a series of industry-leading high-tech companies and marketing service providers throughout the Commonwealth.

Join us in this discussion of big data, and explore the following resource pages for more information about leveraging big data and analytics in media and entertainment and telecommunications.