Building a foundation for cognitive business, part 2
Being a cognitive business means being empowered to continually develop new ways of differentiating yourself. Moreover, a cognitive business is well positioned to create additional forms of economic value that help it stay ahead of the competition.
In this two-part podcast, Rick Perret, program director for marketing strategy with IBM Analytics, interviews Abbie Lundberg, contributing editor at Harvard Business Review Analytic Services, to discuss the IBM-sponsored study Competing in the insight economy, in which the Harvard Business Review and IBM Analytics explored ways that organizations can develop additional forms of economic value when they become driven by data. According to participants in the study—700 line-of-business professionals hailing from around the world—value arises from insight. Indeed, data is laden with value, not only driving revenue but also providing firms additional avenues for monetization, creating unexpected commercial value.
Discover how your business can firmly ground its strategy in data and insight when you download your copy of Competing in the insight economy. Are you ready to take your place in the digital economy?
Rick Perret, program director for marketing strategy, IBM Analytics, focuses on IBM analytics software and services strategy, branding and marketing while helping build new revenue streams for emerging products and market segments. Accordingly, he has helped develop global go-to-market programs and strategies while leveraging structured methodologies to bring clarity to both markets and technologies. Rick, who has also successfully managed profit and loss for consumer software product lines, brings expertise in building strategic partnerships and licensing deals in emerging technology areas.
Abbie Lundberg, a longtime editor-in-chief of CIO magazine, is a business technology analyst, advisor and professional speaker who draws on 25 years of experience engaging with chief intelligence officers (CIOs) and reporting on the effective use of technology in business. A contributing editor at Harvard Business Review Analytic Services and a research affiliate at the MIT Center for Information Systems Research, she now provides original research, writing and speaking about CIOs and digital business. She leads dozens of CIO roundtables and events each year and is a popular speaker at major industry events.