Podcasts

The currency of relevance

The currency of relevance

Overview

An enhanced 360-degree view of the customer helps organizations to tailor offers, track relationships and truly understand the consumer’s deepest desires. This "currency of relevance" increases the lifetime value of the consumer and drives business success.
 
To help clarify this new view, Trisha Dutta, worldwide product marketing manager for the IBM InfoSphere portfolio, explained what goes into an enhanced 360-degree view, what’s needed to deliver it and the benefits that companies are realizing.
 
Follow Trisha on Twitter @trisha_dutt and podcast host David Pittman on @TheSocialPitt