Finance in Focus: What is investment account aggregation?

Finance in Focus: What is investment account aggregation?


We’ve all heard how quickly data is accumulating: “Every day, we create 2.5 quintillion bytes of data—so much that 90% of the data in the world today has been created in the last two years alone.” But what good is all this data if it is not available when and where needed?

Let’s dive into the wealth management business: Do investment advisors have the data they need to help them properly advise their clients? The average investor is much more complicated than most people think, handling multiple financial products and accounts—from credit cards and bank accounts to investment and retirement accounts. What’s more, although all these products and accounts might connect consumers with various financial institutions, clients don’t see them as separate entities but rather as vehicles for achieving life goals.

Accordingly, account aggregation can simplify not only clients’ financial lives but also financial advisors’ jobs by compiling and aggregating information from a client’s different accounts, providing the holistic view of investors that is a prerequisite for meeting customer needs and supplying appropriate advice. Indeed, in one Salesforce study, 76 percent of investors reported that the ability to gain a holistic view of their financial life was a primary factor in their choice of financial advisor.

In this podcast, discover what account aggregation is and why it is one of the most important topics of 2016 for the wealth management industry, then learn how cognitive and analytics solutions can use aggregation data to meet the needs of both clients and advisors. When you do, find out the answers to these pressing questions: 

  • How important is aggregation in the wealth management industry—and in a firm’s digital transformation?
  • Can aggregation data be exploited? Is the data being sold? Do investors face risks?
  • How does trust factor into the aggregation model? Is data secure?
  • Why are large financial institutions suspicious of aggregators?
  • In view of changes to the fiduciary rule, should aggregation become a basic requirement for understanding a client’s needs?
  • Where does the future of account aggregation lie?


Margaret Hartigan, CEO of Marstone

Marstone not only offers an institutional white-labeled investment platform that allows banks, brokerages and insurance companies to quickly and cost-effectively launch a consumer-facing digital wealth platform but also provides a direct-to-retail offering that incorporates gamification, hyper-personalization and aspiration, allowing users to make decisions from a position of confidence. Marstone helps empower users to take control of their financial lives by offering a holistic financial planning and investment management ecosystem. The ensemble of designers, technologists and wealth management professionals who make up Marstone have developed a new breed of financial tools and investment solutions that are intuitive, useful and broadly relevant. Marstone is fully integrated with Pershing, a BNY Mellon company, and is a proud Watson Ecosystem Partner.

Lowell Putnam, CEO of Quovo

Quovo is an enterprise-grade data science platform that offers applications and services for financial advisors, financial institutions and financial technology companies. Quovo’s platform is built on the industry’s newest and most sophisticated data aggregation engine, supplemented by robust analytics and a user-friendly dashboard and visualizations. Founded in 2010, Quovo is a cutting-edge financial technology company dedicated to transforming and enhancing the practice of wealth management in the age of big data.


Alex Baghdjian, a senior offering associate for financial markets and wealth management with IBM, brings deep knowledge of the financial services industry, particularly financial markets and wealth management. His professional experience revolves around digital wealth management, securities-based lending, mortgage processes, account opening and client segmentation strategy. In his role as a senior offering associate at IBM, he focuses on bringing IBM cognitive and analytics solutions to the financial services industry.

Rob Stanich, a global wealth management offering manager with IBM, brings extensive experience in financial markets and wealth management, having worked nearly two decades in the industry, including 19 years on Wall Street—13 of them as an IBM employee. Rob serves as the offering manager for IBM wealth management solutions.

If you’re hunting for ways that you can use analytics to transform financial markets and wealth management, discover how a demo or complimentary workshop can help you begin to use analytics to reimagine your wealth management practices.