Insights from Insight: Media, weather data and open source in the cognitive era

Insights from Insight: Media, weather data and open source in the cognitive era


In this episode of the “Insights from Insight” podcast miniseries, recorded live from IBM Insight 2015 in Las Vegas, we sat down with Timothy Moran, the East Coast Sales Director at ZypMedia. Tim dives into a huge variety of topics covering everything from media and entertainment to healthcare and hover boards.

We discuss the exciting news about IBM’s acquisition of the Weather Company and the numerous applications for weather data in advertising, media, retail and beyond. Tim describes the incredibly meaningful insights we’ve gained in recent years in the media and entertainment industry and how that’s helping companies deliver extremely valuable content to their audiences. He goes on the illustrate how the insight economy and IBM’s commitment to the cognitive era in will continue to drive tremendous value across industries.

Tim also shares his views on the democratization of data and explains why he’s a proponent of the open source movement. We also share our excitement over the fact that the Watson platform now offers the largest and most diverse set of cognitive APIs through IBM Bluemix.

Tim believes innovations in areas of healthcare, like cancer research, and liable and accessible medical testing will have unimaginable impacts on the world as we know it. He discusses how IBM’s Watson Health is contributing to the mission of a healthier future. Turns out he’s also a huge Back to the Future fan and is very concerned with how we will treat hover board injuries in the future.

Connect with our guest Tim Moran on Twitter @TimothyMoran, and learn more about his work at ZypMedia. You can also check out his IBMGO interview with Nick DiMeo to hear more from Tim. Share in the excitement of the announcement of IBM’s acquisition of The Weather Company in this replay of the IBM Insight day 3 general session, which focuses on how you can make your mark and disrupt your marketplace.

Media and entertainment companies across the globe are turning information into business insight to boost production, enhance cross-channel distribution and drive value creation, building intelligent operations that can help cut costs and heighten agility. For example, behavior-based audience insights for media and entertainment help television broadcast networks enhance program content while enabling a sustainable consumer experience in the rapidly changing environment of the insight economy. Thanks to the power of advanced analytics, businesses can now personalize the viewer experience while predicting behavior ever more accurately, boosting both revenues and viewer market share.

IBM just launched the first Sports and Entertainment Global Consortium, Consulting Practice to modernize venues and sports experience of the future. It was created to design, build and deliver the ultimate fan experience. Join the movement and revolutionize your Fan Experience with IBM Behavior-based Fan Insights. The sports consortium offers clients an integrated capability spanning design, strategy, technology and data to drive growth and profit across all sports enterprise businesses.

To share your questions and comments with our host, Aylee Nielsen, connect with her on Twitter @AyleeNielsen or through LinkedIn.