Making Data Simple: Hacking Growth with Sean Ellis and Nancy Hensley
Back by popular demand in this week's episode is Nancy Hensley, Director of Offering Management for IBM Hybrid Cloud. Nancy is joined by Sean Ellis, CEO and founder of GrowthHackers.com, who coined the term growth hacking several years ago. Sean and Nancy share ways to find the Northstar metric for your business to rapidly attract clients and expand the impact of your products in the market. Sean provides his unique perspective and experience with growth hacking and his step-by-step process to successful growth.
01:00 - Want to know more about growth hacking? Visit GrowthHackers.com or more!
01:01 - Read Hacking Growth by Sean Ellis.
01:03 - Read Startup Growth Engines: Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth by Sean Ellis.
01:55 - What is Customer Zero? Find our more here.
01:57 - Learn more about Initial Public Offering (IPO).
03:35 - Want to see what the Growth Hackers Conference had to offer? Click here and register for the 2018 Growth Hackers Conference.
04:58 - Read about The IBM Cloud Blog- News, How to's and more from the world of IBM Cloud! by James Belton.
05:58 - Learn about Customer Acquisition.
07:11 - Learn more about Internet Marketing.
10:00 - Learn more about Rapid Product Experimentation with a Purpose.
17:41 - Read What is the North Star Metric? by Sean Ellis.
20:54 - Learn What Having a "Growth Mindset" Actually Means by Carol Dweck.
23:19 - Learn more about The surprising success of Airbnb.
23:26 - See how Lyft and Uber are competing! Read more.
24:51 - What are Engagement Loops? How do we use them?