The physical-digital convergence of retail

The physical-digital convergence of retail


We just came out of the biggest retail season of the year. Holiday sales were reportedly softer than expected. Is this an indication that future retail growth will come from digital channels? Swanie Tolentino, Retail Solutions Leader at IBM, explains why she thinks digital growth will actually help physical retail stores through what she calls "the Physical-Digital Convergence." 

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Studies cited in this podcast:
[1]   Source: Internet Retailer.com 10.1.013 – Most Internet Retail Activity Done on Smartphones and Tablets
[2]   Source: 13 Alarming stats about retail in digital.. Digiday.com ref Mobile Commerce Daily