Podcasts
Real-world Use of Big Data in Retail
September 12, 2013
| 19:02
Real-world Use of Big Data in Retail
Update Required
To play the media you will need to either update your browser to a recent version or update your Flash plugin.
Overview
Swanie Tolentino, retail big data solutions & marketing leader at IBM, discusses key points from a research study titled, "The Real-world use of Big Data in Retail: How Innovative Retailers Extract Value from Uncertain Data." She also relates examples of how retailers are using big data and analytics to execute their strategies to acquire more customers and retain the ones they have.
For more information about the IBM big data platform and products, visit www.ibm.com/bigdata
For more podcasts, blogs and videos, visit www.ibmbigdatahub.com