Podcasts

Can Big Data Stem Churn?

April 22, 2013 | 15:10
Diego Saenz, the founder of Data Driven CEO, has over 20 years of experience as a management consultant, corporate executive and entrepreneur. In his current role, he provides Big Data Analytics consulting, speaking and training. He talked with us on the topic “Can Big Data Stem Churn?” You can...

Capitalize on the Power of Big Data to Transform Marketing

April 18, 2013 | 16:27
Chief marketing officers are evolving to bring creative- and data-driven marketing and advertising together in order to deliver relevance to consumers and discover deeper insight into audiences. In this podcast, Graeme Noseworthy explains the top issues that CMOs reported in a research study they...

4 Key Steps to Exploring Big Data

April 16, 2013 | 19:12
Data Exploration is one of the top five business use cases for big data. Stacy Leidwinger, product marketing manager for IBM Data Explorer, describes the challenges that many organizations face, and the four key steps they should take when beginning a data exploration project. To learn more about...

Audience Measurement: Changing the Model for Today’s Data-Driven Marketer

April 8, 2013 | 10:56
Audience measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360-degree view of the customer. What advantage does this provide to marketers and advertisers? If marketers need data-driven audience...

Getting a 360-degree View of a Corporation

April 1, 2013 | 8:00
When thinking about the big data use case of "getting a 360-degree view of the customer," remember this: "corporations are people too." That's the advice of Tom Deutsch, IBM big data program director. Getting a complete view of the entities within a corporation is far more complex than it is for an...

Edd Dumbill on the Genesis of Big Data

March 25, 2013 | 18:23
Edd Dumbill is a principal analyst at O’Reilly Radar, the founding chair of the O'Reilly Strata Conference on big data, and chair of the O'Reilly Open Source Convention. He’s also an entrepreneur, author, software developer, and Editor-in-Chief of the new peer-reviewed journal Big Data. Edd talked...

Big Data Questions Straight from a DBA

March 18, 2013 | 29:13
In this episode of "Talking Big Data," we turn over the microphone to one of our clients, Jean-Marc Blaise, an experience DB2 user and consultant. Like many database administrators, users and consultants, he has questions about "big data." He will pose those questions to Leon Katsnelson, IBM...

Beware These 2 Characters in Your IT Project

March 11, 2013 | 7:53
If you have ever tackled some sort of new technology, there is a very good chance you have run into one of these two guys: "This Changes Everything!" Guy or "This Will NEVER Work!" Guy. Tom Deutsch, program director for big data at IBM, has seen his share of both archetypes. He shares his thoughts...

Podcast: Closing Department Gaps - featuring Martin Dowson

March 6, 2013 | 24:56
As consumers, we’ve all been frustrated – rightfully so - when companies don’t seem to know anything about us, when we know they have the information somewhere in a corporate database. Martin Dowson is a customer experience strategist who advises major UK and international companies on how to adopt...

Anticipation - The Key to Improving the Customer Experience

February 25, 2013 | 27:57
In this insightful podcast, Mike Wittenstein, one of the world's top practicing customer experience designers, explains why organizations need to anticipate customer needs – and how they can go about doing just that.