CMOs recognize that data driven marketing is a priority. The CMO-CIO relationship is vital to data & analytics success in the marketing department.
Acquiring data is approximately 10% of the costs, but 80% of the costs are running analytics1Share
61% of CMOs say data acquisition is one of their top 3 priorities for 20142, but 45% of marketing teams lack the capacity for analyzing data3Share
53% of CMOs feel the pressure to deliver revenue growth, yet only 27% are working to align product development, sales and marketing4Share
CFOs today realize that data helps them better understand the business environment, allowing them to make decisions about how to invest the organization’s resources in a way that will transform processes and operations.
40% of CFOs say IT grows the business7Share
52% of CFOs say data belongs on the balance sheet6Share
60% of CFOs say investing in analytics and decision making are among their top IT priorities5Share
82% of CFOs see the value of integrating enterprise-wide data, but only 24% think their team is up to the task8Share
COOs/Operations Management are faced with the harsh reality of doing more with fewer resources. Analyzing machine-generated data will allow them to uncover insights hidden within all of their operational data.
Top 10 technology trends (for operations management) include data analytics, in-memory computing and integrated ecosystems11Share
42% of all data will be machine generated by 20209Share
Less than 60% of organizations are tackling workforce analytics - and still use historical data for employee engagement, performance management and talent retention12Share
CHROs rank talent development and employee engagement as their top priorities at 87% and 80% respectively13Share
70% of leading companies have optimized business processes and workflows through SaaS10Share