Customer-centric organizations are reaping the rewards of the focused attention they are giving their customers. Discover eight rewards for giving customers a superior customer experience in this insurance example.
Existing customers are worth retaining. Organizations have the ability to cross-sell and up-sell to their existing customers, which is why these organizations must keep in mind a customer’s lifetime value.
Nancy Bachrach, senior manager of registration for the Girl Scouts of Eastern PA, declared that predictive analytics gave the organization the “opportunity to base decisions on actual data.” Using this data they were able to better understand their customers: girl scouts.
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Terri Dean, chief membership officer at Girl Scouts of Eastern Pennsylvania, shares how they peeled apart all the layers of their data to uncover trend lines and increase retention.
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Big Data & Analytics Heroes
Terri DeanChief Membership Officer at Girl Scouts of Eastern Pennsylvania
Terri Dean, Chief Membership Officer at the Girl Scouts of Eastern Pennsylvania and this week’s IBM Big Data and Analytics hero, shares how big data transformed how they retain members.
Watson Foundations, an IBM Big Data & Analytics Platform, presents Acquiring, Growing and Retaining Customers with C Spire, a wireless provider who uses predictive analytics and decision management to identify when customers might leave and personalize experiences so they don't.