“Let’s say there was a magical crystal ball to predict the future,” says John Choi, director of product management and strategy for the IBM Big Data portfolio. “If you could look into that crystal ball, you’d know a lot more about your customers.” That kind of end-to-end predictive analytics
"Most companies are simply not doing enough with their data—leaving them hungry for success.” But, as John Choi, director of product management and strategy for IBM's big data portfolio, explains, that’s exactly what IBM InfoSphere BigInsights for Hadoop wants to change.
Learn why IBM + Hadoop
Research shows that enterprises only analyze 12 percent of their data. InfoSphere BigInsights for Hadoop empowers enterprises of all sizes to cost effectively manage and analyze big data so that they leverage all data and not just a sliver.
With big data financial and transactional data no longer in silos, we can now look at them together. Vince Walden, Ernst and Young partner, says that big data technologies allow them to look at data from all angles.
Ernst & Young (EY) uses IBM BigInsights platform to leverage big data and analytics to combat fraud. By running test queries across multiple transactions they can identify fraudulent transactions and mitigate risk for its customers.