Travelers are willing to share their personal data to receive a better experience. For leaders in the travel and hospitality industry, this provides an opportunity to reach new heights by identifying ways to reach today's connected consumers.
The benefits of data analytics for travel industry leaders are not confined to understanding customer behavior over time—insights can also be gained in the moment. Real-time weather data provides marketing and operations teams within various arms of the travel industry with immediate, actionable
Many businesses are exploring the competitive advantages that data gives their customer experience and their bottom line. Menka Uttamchandani, VP of business intelligence at Denihan Hospitality Group and this week's Big Data & Analytics Hero, shares that “once we understand attitudes, we can