The customer experience may not end with social media, but it can certainly begin there. Companies that use social media to connect have a direct line to customers, allowing them to keep in touch with their customers and enhance their marketing strategies while combating churn.
No venue can do without its customers—or the data they provide. By using advanced analytics to process real-time customer data, venues can provide their guests with ever more personalized and enjoyable experiences, keeping them coming back time and again.
Opinions differ on who, exactly, is a citizen data scientist, but one thing is for certain—they’re ushering in the cognitive era in ways never before imagined. Join a panel of social VIPs at IBM Insight 2015 to hear their take on citizen data scientists and their role in the modern data paradigm.
In an age of social media, real-time analytics can help innovators gain the competitive edge, keeping executives smiling and shows on the air. Learn how to tune into viewer sentiment, making social analytics the first step in your turnaround strategy.
I was invited to attend IBM Interconnect 2015, which made its debut this year. Understanding this is a combination of three smaller conferences (Pulse, Innovate and Impact) I was left to wonder what the main focus of the week would be, and how it would all fit together. The conference organizers
By now, most marketing managers and entrepreneurs have heard of big data, but they may not understand its impact on social marketing programs. Joining us to explain is Randy Hlavac, president of Marketing Synergy, a professor in Northwestern University’s Medill integrated marketing communications