The customer experience may not end with social media, but it can certainly begin there. Companies that use social media to connect have a direct line to customers, allowing them to keep in touch with their customers and enhance their marketing strategies while combating churn.
No venue can do without its customers—or the data they provide. By using advanced analytics to process real-time customer data, venues can provide their guests with ever more personalized and enjoyable experiences, keeping them coming back time and again.
In an age of social media, real-time analytics can help innovators gain the competitive edge, keeping executives smiling and shows on the air. Learn how to tune into viewer sentiment, making social analytics the first step in your turnaround strategy.
I was invited to attend IBM Interconnect 2015, which made its debut this year. Understanding this is a combination of three smaller conferences (Pulse, Innovate and Impact) I was left to wonder what the main focus of the week would be, and how it would all fit together. The conference organizers