Censuses have long provided governing authorities with data that helps them make decisions affecting the lives and livelihoods of people everywhere. In modern times, however, companies look for more than just a name when doing business—and that’s where master data comes in. Find out how your
Student data derived from multiple sources can feed a rich repository for cognitive systems delivering actionable insight to teachers that helps them personalize education. But the sensitivities around data privacy can challenge this objective. Discover how an understanding of student data
One of the biggest challenges for retailers has always been scaling great customer service, specifically how to better personalize in-store experiences. By combining data analysis, the Internet of Things, cloud and mobile technologies, retailers can make this level of personalization a reality for
Many financial advisors still use archaic methods of segmenting their clients, but a new era of advanced analytics can help advisors and their firms understand their clients better than ever, providing ever more personalized advice as they discover new segments and microsegments in their client
It's harder than ever for CPG brands to capture consumer attention and wallet share. A solid micro-marketing strategy can help by segmenting consumers into smaller demographic groups and then delivering more personalization and relevance in messaging and offers.
Traditional transportation models are converging around the development of smart cars—also known as cognitive vehicles—while new, disruptive technologies are coming to the forefront in various industries. But what are the possibilities when these different developments can be unified for the
To kickstart my Insight 2015 experience, I chatted with several insight economy thought leaders to learn more about the insights that are helping them reinvent their industries. Read on for your own look through the eyes of some of the thought leaders attending this week’s conference.
Audiences can be exquisitely fickle. What they respond to at any given moment is, if not entirely unpredictable, highly resistant to tidy formulas. Predictive audience analysis can be vital for personalization and targeting and engaging customers. Discover how data-scientific tools for performing
Effective shopper marketing means personalizing your message. Discover how one retail beauty business underwent a total makeover of how it targeted and interacted with consumers, creating a holistic consumer experience.
Weather can be just as important a factor in retail success as location is. Both by boosting planning efficiency and by mitigating supply chain risk, weather data analytics can help retailers predict and meet customer demand—rain, snow or shine.
There's a consensus among retailers: the personalized experience is a must. As researchers at Brand Keys found, brands that can match consumers' emotional expectations are better able to engage customers and foster loyalty.
Armed with smartphones and Internet connections, brands and buyers are
Wealth management firms are challenged by the digital disruption transforming their industry. What does the future of wealth management look like for clients and financial advisors? Explore the five defining characteristics of the future of wealth management, and consider how leveraging