One of the biggest challenges for retailers has always been scaling great customer service, specifically how to better personalize in-store experiences. By combining data analysis, the Internet of Things, cloud and mobile technologies, retailers can make this level of personalization a reality for
Many financial advisors still use archaic methods of segmenting their clients, but a new era of advanced analytics can help advisors and their firms understand their clients better than ever, providing ever more personalized advice as they discover new segments and microsegments in their client
Generational change is transforming the wealth management industry, which will aid the transfer of more than $30 trillion during the next few decades. But in a world in which as many as 66 percent of heirs dismiss their parents’ financial advisors, those who work in the wealth management industry
It's harder than ever for CPG brands to capture consumer attention and wallet share. A solid micro-marketing strategy can help by segmenting consumers into smaller demographic groups and then delivering more personalization and relevance in messaging and offers.
Companies everywhere are refocusing on the consumer, trying to become better acquainted with their customers in hopes of offering personalized offers and service that will keep consumers loyal and enthusiastic. Dealing with customers on an individual basis isn’t impossible for an organization that
When did your bank last wow you with its customer service? Financial institutions create and collect torrents of data each day, and advanced analytics can help them uncover the insights they need to wow their customers, thereby creating “confetti moments.” Listen to banking experts Boxley Llewellyn
Traditional transportation models are converging around the development of smart cars—also known as cognitive vehicles—while new, disruptive technologies are coming to the forefront in various industries. But what are the possibilities when these different developments can be unified for the
What can predictive analytics do for a sports club? Behavior-based predictive analytics technologies provided by IBM are poised to help the Ottawa Senators professional hockey club understand better than ever before the individual consumers who make up its fan base.
Join us for more insights from Insight as we discuss weather and the insight economy with new media broadcaster Nick DiMeo, host of the F5 Live: Refreshing Technology livecast and the IBMGO interview series.
Opinions differ on who, exactly, is a citizen data scientist, but one thing is for certain—they’re ushering in the cognitive era in ways never before imagined. Join a panel of social VIPs at IBM Insight 2015 to hear their take on citizen data scientists and their role in the modern data paradigm.
To kickstart my Insight 2015 experience, I chatted with several insight economy thought leaders to learn more about the insights that are helping them reinvent their industries. Read on for your own look through the eyes of some of the thought leaders attending this week’s conference.
Audiences can be exquisitely fickle. What they respond to at any given moment is, if not entirely unpredictable, highly resistant to tidy formulas. Predictive audience analysis can be vital for personalization and targeting and engaging customers. Discover how data-scientific tools for performing
Effective shopper marketing means personalizing your message. Discover how one retail beauty business underwent a total makeover of how it targeted and interacted with consumers, creating a holistic consumer experience.
Weather can be just as important a factor in retail success as location is. Both by boosting planning efficiency and by mitigating supply chain risk, weather data analytics can help retailers predict and meet customer demand—rain, snow or shine.