There's a consensus among retailers: the personalized experience is a must. As researchers at Brand Keys found, brands that can match consumers' emotional expectations are better able to engage customers and foster loyalty.
Armed with smartphones and Internet connections, brands and buyers are
Wealth management firms are challenged by the digital disruption transforming their industry. What does the future of wealth management look like for clients and financial advisors? Explore the five defining characteristics of the future of wealth management, and consider how leveraging
Customer Intelligence personalizes consumer experiences, delivers contextual and relevant messages to consumer based on deeper insight of each consumer’s buying behavior, web activity, social media presence and much more. The new business imperative for the retailers today is to use this customer
“Real time means right now. It means right in this second” says Mike Gualtieri, principal analyst at Forrester Research. To improve the customer experience, businesses need to tap into customer data to deliver the right offers and right experience throughout customer journey. Often this means
TVT Chari, chief financial officer of Celcom Axiata, tells us that “if you analyze the market differently and offer the customer what they need based on their behavior” you can utilize this business intelligence to get closer to the customer. However, with the market constantly changing, and
Mike Gualtieri, principal analyst at Forester Research, declares that, “consumers want to be treated like royalty.” This seems like a tall order. However, with all the data that customers share about themselves, the business that can quickly capture, analyze and act on this data “just in time, all
Retailers today have an insurmountable amount of data to digest and act on quickly not just to personalize the customer experience, but also to prevent fraud. This week’s IBM Big Data & Analytics Hero, David Speights, chief data scientist at The Retail Equation, shares some insights with us.
Timothy Llewellynn, CEO and co-founder of nViso, is this week's Big Data & Analytics Hero. He has found that utilizing the cloud for "big data is creating more opportunities for...clients" because of the massive scalability available to companies like his.
Big Data & Analytics Heroes
Mark HilinskiExecutive Vice President of Business Development and Strategic Accounts, The Retail Equation
The Retail Equation utilizes big data to predict and shape shopper behavior. Mark Hilinski, executive vice president of business development and strategic accounts and this week’s IBM Big Data Hero, shares how they “uncover those patterns of activity that were otherwise unseen in the data” and
Wearable devices are becoming central to the modern lifestyle. These new devices will be among the first places where users originate personal data. They will also become the ultimate membrane where people consume the big data-driven personalized guidance being delivered from the cloud. In the
Customers are hitched to their mobile devices. The challenge, then, is for businesses to utilize the data generated from these devices to get and stay closer to customers. Organizations must leverage the volume of data in the mobile era to personalize the mobile experience and the customer
Thod Nguyen, chief technology officer (CTO) at eHarmony and this week’s IBM Big Data & Analytics Hero, shares that “the faster we can actually have more insight to the data, the more we can actually feed that insight into our compatibility matching system to further improving our match quality