We all know we need to use insight to engage with customers, the question most of us are still grappling with is how? How do we create a strategy for handling big data and is there anything we can learn from the sports teams like England Rugby about how they use analytics to engage their fans?
Through talking with some 3000 clients, prospects and industry leaders, Inhi Cho, the vice president and general manager of Big Data, Integration, & Governance at IBM, and her team have identified 6 important trends that are driving big data forward.
For a business person who has struggled to take responsible action based on questionable data, there is something immensely energizing about the arrival of information that is clear, relevant and well founded. Even if the data brings bad news, the facts themselves provide a level of confidence so
Protecting and security sensitive big data is necessary to ensure data is shared for new forms of analysis. Before the owners of that data will share it (yes, political silos still exist, and yes individuals still feel they own data and can say no to sharing it), they want to ensure it is
At a recent IBM event focused on building confidence in big data, a highlight was a wide-ranging discussion by a panel with very diverse backgrounds and industries. The panel comprised an industry analyst with an information governance specialty (Michele Goetz of Forrester Research), a chief data
Dr. Usama Fayyad, Former Chief Data Officer at Yahoo! and CEO of Open Insights discusses breaking the boundaries of Big Data using the 3V's; Volume, Velocity and Variety, and the thought behind how advanced analytics is used to justify the collection of big data.