In today’s digital landscape, technology offers compelling motivation to capitalize on data-driven evolution opportunities for adding value on both the advertiser and consumer sides of the targeted digital marketing equation. Discover why understanding consumers and what they really want is
Is your healthcare organization engaging with customers the way you would expect to be engaged? Read how big data and analytics is helping healthcare organizations understand the consumer and fuel smarter engagement strategies through multiple social, mobile and traditional channels.
There are many paths to actively engaging consumers in their health and wellness, and the ONC Patient Matching Final report provided yet another avenue. In my blog I mentioned consumer engagement as a path to better data quality, but the value is really very broad. Therefore, it is important that
In my last blog post I shared some of the background on the December ONC Patient Identification and Matching Stakeholder meeting, as well as barriers explored during the meeting. Lively debate erupted around some findings, with a few participants feeling that the whole discussion was going down the