Consumers want everything on demand because virtually anything is one click away from their smartphones. See how the race is on for marketers to give customers what they want, when and where they want it by unleashing the power of data, analytics and cognitive computing to redefine the customer
Big data and design thinking share some common core principles for creating highly connected, meaningful business and customer user experiences. See why organizations worldwide are realizing the magic of combining big data with design thinking to generate value for powerful business use cases.
Personalized mobile marketing changes the way consumers buy and retailers sell. Today's online shopping trends are throwing some serious competition at yesterday's in-store models. Tech-savvy millennials, with their impressive buying power, make up one of the most coveted demographics for brands
“Real time means right now. It means right in this second” says Mike Gualtieri, principal analyst at Forrester Research. To improve the customer experience, businesses need to tap into customer data to deliver the right offers and right experience throughout customer journey. Often this means
Marketing comes down to demand generation, and that requires at least a rough idea of what makes people tick. In other words, it demands at least a passing familiarity with human psychology (though most of the pop psychology that pervades marketing is laughably shallow and, more often than not,