Before diving into planning for sales compensation, get a fix on the company’s business goals and strategy. See why having a framework in place is critical when designing a sales strategy and compensation program.
Solving a particular challenge requires understanding it before commencing to solve it. The astronauts on the Apollo 13 mission in 1970, for example, had to apply logic when they suddenly found themselves in the direst of circumstances, and they were able to find solutions through the use of data
Weather’s power over us is undeniable. But now big data analytics can help enterprises take advantage of forecasts to anticipate how the weather is going to influence consumers, and then measure, monitor, predict and execute strategy against a nonstop flow of weather data.
We have so much data available today that customers utilize to determine when, what and from who they buy. The onus then is on businesses to make data work for them. Listen to Corrigan tell the story of big data as it relates to insights from analytics that engage customers in new ways.