As competition heats up in the grocery aisle, big data is gaining traction as the tool supermarkets need to counter rivals and remain profitable. Grocery stores and other distribution centers can use data analytics to understand which products consumers are purchasing and which are bringing in the
Keeping up with millennials' shifting social media use is a daunting task for consumer product companies. Instead, modern marketers may need to emphasize values that are important to this cohort across digital channels.
Predictive product and customer profitability analysis techniques get a significant boost from big data and analytics. So much so that the lines blur between the phases of the traditional "Plan, Do, Study, Act" cycle outlined by Dr. Edwards Deming.
Data science has been called the “sexiest job of the 21st century,” and based on the posts you have been devouring on IBM Big Data & Analytics Hub, the old adage “sex sells” definitely applies. Three of the most popular blogs from the first half of 2014 are about data scientists, and three more
We are taking a week-long look at the most popular content on IBM Big Data & Analytics Hub for the first half of 2014. Here are the most-watched videos of the year so far, covering Hadoop, IBM Watson and use cases for big data.
Half of 2014 has already passed us by, but it was chock-full of educational, thought-provoking and sometimes inspiring content here on the IBM Big Data & Analytics Hub. All week long, we will be reviewing the most read, most watched and most listened to content so you can catch up on anything