Nancy Bachrach, senior manager of registration for the Girl Scouts of Eastern PA, declared that predictive analytics gave the organization the “opportunity to base decisions on actual data.” Using this data they were able to better understand their customers: girl scouts.
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Terri Dean, chief membership officer at Girl Scouts of Eastern Pennsylvania, shares how they peeled apart all the layers of their data to uncover trend lines and increase retention.
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Big Data & Analytics Heroes
Terri DeanChief Membership Officer at Girl Scouts of Eastern Pennsylvania
Terri Dean, Chief Membership Officer at the Girl Scouts of Eastern Pennsylvania and this week’s IBM Big Data and Analytics hero, shares how big data transformed how they retain members.
Through IBM predictive analytics, the Girl Scouts of Eastern Pennsylvania is able to better understand and retain its declining member base now that it has insight into which girls tend to stay with the organization longer.