Take your customer's experience from transactional to relational. With IBM Presence Insights and IBM Analytics, you can collect and analyze customer profiles and proximity in public spaces to see patterns, gain insights, and make helpful and enticing offers.
Organizations in many sectors are paying closer attention than ever before to social sentiment to gain insight and understand about how their customers feel about their products and create ways to market products and services. Learn more about the importance of social sentiment through a range of
The unprecedented amounts of data that consumers now generate can open up new opportunities for retailers or leave them struggling to catch up. To succeed in this cognitive era, they must adapt by using advanced analytics to create sophisticated customer profiles that enable them to improve price,
When you step outside your analytics comfort zone, you could bring groundbreaking innovations with you when you step back in. Take a look at how cross-industry analytics applications are carrying businesses to new frontiers.
Consumers are well aware of the myriad shopping choices available to them, so how can retailers find and retain the most profitable customers? Here are some lessons for retailers that want to use big data to create a superior shopping experience that attracts the best prospects.
Enterprises that use analytics to power their sales performance management can explore new frontiers of added value through informed decision making and heightened competency. Learn what part IBM Watson Analytics can play in enhancing sales by enabling guided analytics.
Why are retailers doing away with the role of chief merchant? Surely this trend can’t mean the end of the human touch aspect of merchandising? Take a look at a recently announced solution for social merchandising in retail that enables harnessing retail data from internal and external sources to
Effective shopper marketing means personalizing your message. Discover how one retail beauty business underwent a total makeover of how it targeted and interacted with consumers, creating a holistic consumer experience.
While analytics can help retailers capture trends to determine what promotions to pursue, implementing the systems requires the right tools, people and processes. In retail, the challenge is understanding which product customers want, when they want it and what they are willing to pay for it. Both
No matter the industry, organizations are increasingly seeing the merits of learning more about their customers to inform the generation of intelligent, targeted offers. Take a look at five key questions commonly heard from executives in a range of industries about establishing predictive customer
Obtaining information on the effects that promotional campaigns have on revenue and profitability has been highly challenging for marketers, merchants and retailers. Can lift analytics offer them the Holy Grail of deep insight gleaned from consumer data for precise promotional planning? Take a look
Fair or foul, each day's weather has an undeniable effect on retail businesses. But now, thanks to powerful analytics, retailers have more accurate forecasts to help mitigate the consequences of bad weather, take advantage of good weather and get deeper insights into their customers’ buying