No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.
Weather can be a critical factor in everything from retail sales to hedge funds to your utility bill; indeed, weather plays a very big part in our economy. And nowhere is weather more important than in the area of emergency management.
The Internet and our social feeds are full of blogs, news and articles on the strides that the public sector is making with big data and analytics. This Public Sector News series skims the wires and pulls out the most interesting articles that give us fodder for thought and debate.
The Internet and our social feeds are full of blogs, news and articles on the strides that the public sector is making with big data and analytics. This Public Sector News series skims the wires and pulls out highly interesting articles that provide the fodder for thought and debate.
Recruitment professionals in the technology field will often say that top talent is tough to find, for two reasons. The first is that it's challenging for organizations to match volumes of applicants with open roles. Second, top candidates are in short supply. According to the MRINetwork's most
Predictive analytics may be the competitive edge your company needs to stay ahead. It operates ahead of the speed of business, allowing you to make more intelligent decisions for your company’s future. Read on to see seven reasons why your business should be employing predictive analytics today.
Today, thanks to the opportunities presented by new technologies, we are seeing another stage of emergency management. This new stage balances the historical approach to emergency management with the potential of technology to unify resources and adapt plans in real time.
How do you decide what offer to present to a client, let alone when? Use Behavior Based Client Insight for Wealth Management to generate advanced customer segmentation based on a client’s behavioral profile. You never need to market in the dark again.
Compared to other industries, banking is experiencing a lag in transforming to digitized commerce. See how banking institutions can use advanced analytics to adapt to an individual-centered economy in which consumers expect and demand a seamless banking experience.
The wealth management industry is evolving in the digital era to meet the needs of a rising retiree population serviced by technology savvy financial advisors. Take a look at three key market drivers that illustrate the urgency around transforming today's wealth management industry.
Retaining policyholders is an ever-present concern within the insurance industry. The IBM Behavior Based Customer Insight for Insurance Solution uses analytics to create strategies that can help insurers anticipate and reduce churn.