Mark HilinskiExecutive Vice President of Business Development and Strategic Accounts, The Retail Equation
The Retail Equation utilizes big data to predict and shape shopper behavior. Mark Hilinski, executive vice president of business development and strategic accounts and this week’s IBM Big Data Hero, shares how they “uncover those patterns of activity that were otherwise unseen in the data” and
Through IBM predictive analytics, the Girl Scouts of Eastern Pennsylvania is able to better understand and retain its declining member base now that it has insight into which girls tend to stay with the organization longer.
IBM Predictive Customer Intelligence solutions helps provide a consistent and profitable experience across all channels including marketing outreach, sales and customer service; and across all touch points whether online, through a call center, mobile apps, social media or in a store.
There are complex challenges that a data scientist might face in statistically modeling real-time decision-support scenarios in fast-moving athletic competitions. Each sport needs to be modeled on its own terms. A within-game decision-support predictive model for one sport cannot be applied
Medical professionals are between the proverbial rock and hard place when trying to determine whether, how and why patients are failing to comply with doctor's orders. On the one hand, their ability to help people depends on having intimate, current and accurate knowledge of people's physical
http://ibm.co/5stepsThis big question looms whenever and wherever practitioners all join together to discuss advances, changes and needs in the industry. While, in some ways, the answer is “yes"—because there is a need, a desire and a significant opportunity—in many ways healthcare organizations
Watson Foundations, an IBM Big Data & Analytics Platform, presents Acquiring, Growing and Retaining Customers with C Spire, a wireless provider who uses predictive analytics and decision management to identify when customers might leave and personalize experiences so they don't.
I’m looking forward to the upcoming Healthcare Analytics Symposium in Chicago next week (July 14-16) led by Health Data Management. During this analytics focused conference, we will hear from innovators who are leveraging big data and analytics in a variety of ways to solve real problems that touch